This week in Science 3 researchers from MIT published their analysis of 126,000 rumors spread between 3 million twitter users over a ten year period. The researchers found that tweets focusing on false news diffused significantly farther, faster, deeper, and more broadly than the tweets focusing on true news in all categories of information. Interestingly, robots accelerated the spread of true and false news at the same rate, implying that false news spreads more than the truth because humans, not robots, are more likely to spread it. The researchers do note that novelty has a direct correlation to tweeting and sharing and within their dataset the false news appeared more novel. This raises a number of questions especially those connected with the publics inherent desire to see something new. Is there any way real news can work within this sphere of rapid news distribution ensuring interest and beating out fake news? This will likely be a challenge for all aspects of human life for decades to come.